Visual Language and Web Design

Deriving a Visual Language: How Flying Fortress Games Approached Website Design

When we started working on the Flying Fortress Games website, we deliberately chose not to begin with colors, typography or layouts.

Those decisions only make sense once they express something coherent.

The purpose of this exercise was therefore not to design a website, but to derive a visual language capable of expressing what Flying Fortress Games already is.

Over the course of roughly a week, that process produced three Markdown documents, dozens of comparisons, multiple discarded concepts, and eventually one visual direction that felt consistent enough to become the studio’s public face.

Taxi and Takeoff

Welcome to Flying Fortress Games.

Today marks the beginning of two projects: a new website and a new game. Both will be built in public.

This journal documents the engineering, the design decisions, the successes, the failures, and everything learned along the way.

We’ll build checklists. We’ll write REXes.

Board and strap in.

We’re rolling.